GM coaching
Running the business day to day the way a strong general manager would — dispatch discipline, technician accountability, the weekly rhythm that keeps a shop from drifting.
Home / Coaching
1:1 CoachingHands-on coaching for operators who are done guessing.
I work directly with home services business owners doing $1M–$15M in revenue — GM coaching, operator coaching, and hands-on ServiceTitan implementation help. Not a network. Not a franchise. One operator at a time.
What I actually help with
Operator coaching
The specific decision you're stuck on right now — pricing, a hire, a bad quarter, a partnership gone sideways. Direct, not generic.
ServiceTitan help
Getting the software actually configured to match how your business runs — pricebook, dispatch boards, reporting — instead of fighting a system nobody set up right the first time.
How this works
Not two competing options — a ladder. Start with the audit; move into the retainer if it's a fit.
ServiceTitan Operating Audit
A fixed-scope diagnostic: booking rate, callback attribution, pricebook integrity, membership config, reporting gaps, the accounting seam, and TitanAdvisor triage.
$750 One-time — credited toward the retainer- Seven fixed items, checked against your own instance
- A written baseline you keep
- Credits toward month one if you move into the retainer afterward
Coaching Retainer
Ongoing 1:1 coaching — GM coaching, operator coaching, and ServiceTitan help.
$2,000/mo Limited to 10 clients at a time- Recurring 1:1 coaching built around your business, not a fixed curriculum
- Direct access between calls for decisions that can't wait a month
- Already done the audit? Apply code SESSIONCREDIT at checkout for $750 off month one
- Month-to-month — cancel anytime
A fractional COO or GM typically runs $8,000–$15,000/month. A one-time PE-readiness consult can run $15,000–$30,000. This is 1:1 coaching at a fraction of that, capped at 10 clients so it stays genuinely hands-on.
Not ready for 1:1 yet?
The Margin Room is a community for home services operators who want the room without the 1:1 price tag — office hours, a template vault, and a place to ask the question you can't ask your team.
See The Margin RoomBuilt for home services, broadly
This coaching is trade-agnostic — built for owner-operated home services businesses generally, including lawn care, garage door, and pest control companies, not one specific trade.
Coaching questions
What does IronMargin coaching actually cover?
Three things in practice: GM coaching (running the business day to day like a general manager would), operator coaching (the specific decisions an owner is stuck on), and ServiceTitan implementation help (getting the software actually configured to match how the business runs, not the other way around).
What's the difference between the audit and the retainer?
The ServiceTitan Operating Audit is a fixed-scope, one-off diagnostic producing a written baseline — no ongoing commitment. The coaching retainer is ongoing 1:1 work at a recurring monthly rate. If you do the audit first and decide to continue, the $750 fee credits toward month one of the retainer.
Why is the retainer capacity-limited?
1:1 coaching is capped by real hours, not manufactured scarcity — it's limited to 10 clients at a time so it stays genuinely high-touch instead of turning into a group program.
Is there a minimum commitment on the retainer?
Billing is month-to-month. Cancel anytime by contacting admin@ironmargin.co.
Do you work with businesses outside the US?
Yes — IronMargin coaches home services operators in the United States and Australia. Pricing is in USD everywhere, billed the same way regardless of where you're based.