Coaching from someone who's run the business you're running.

I've spent years on the field and P&L side of home services businesses — running dispatch boards, managing crews, and working through the day-to-day realities of growing a trades company. Background in the field, not a classroom.

The coaching options available to trades operators tend to fall into three categories: too expensive (PE-level consulting firms that don't work with sub-$50M companies), too generic (membership networks built on conference content and benchmarks), or taught by people who have never actually run a dispatch board.

IronMargin exists for the owner who knows their numbers, has heard the vocabulary, and needs the specific operating playbook — not the theory. I wrote up a lot of what I've learned in The Home Service Operator Playbook, a book on running, growing, acquiring, and scaling a modern home service company — the full manuscript is a benefit of The Margin Room, and the Numbers Primer excerpt is free on the resources page.

This is coaching, not a system you buy once and run on autopilot. The specific decision you're stuck on this month is the actual work.